To promote their new 10 calorie range of drinks, Dr Pepper have issued Ten Man’Ments, which they describe as “The Definitive Guide to Social Protocol for Men”. Now we don’t subscribe to the idea that a 10 calorie Dr Pepper should be aimed only at men (they’ve gone so far as to say “It’s not for women”!), but the Ten Man’Ments are actually very good guidelines for us blokes to follow when using social media!
You can pop over to the Dr Pepper Facebook page and see them for yourself (you’ll have to Like the page)…or you can just read them here 
:
1 – THOU SHALT NOT OMG
If it’s not exploding, it’s not exciting.
2 – THOU SHALT NOT PUCKER UP
Kissy faces are never manly.
3 – THOU SHALT NOT POST PICS OF YOUR OUTFIT
Unless it’s battle armour and you have a gigantic sword and/or small bazooka.
4 – THOU SHALT NOT POST FURRY ANIMAL VIDEOS
Exceptions made for beasts fighting to the death and bears destroying idyllic picnic scenes.
5 – THOU SHALT NOT MAKE A ‘MAN-GAGEMENT’ ALBUM
That is all.
6 – THOUGH SHALT NOT SHARE YOUR HOROSCOPE
Daily.
7 – THOU SHALT NOT INSTAGRAM YOUR LUNCH
Real men eat lunch, not tweet it.
8 – THOU SHALT NOT UNTAG UNFLATTERING PICS
We know you were there.
9 – THOU SHALT NOT END A COMMENT WITH A =)
(Oops…I do that all the time!)
10 – THOU SHALT NOT MAKE A FACEBOOK PROFILE FOR YOUR PET,
baby and/or imaginary friend.
So go on – how many have you broken? I’m sad to say at least two…
And ladies, this implies you’re guilty of all ten – is it true?
Tags: dr pepper
Thanks for reposting; I wasn’t all that interested in “liking” a misogynistic ad campaign solely to see how deep the rabbit hole goes.
Frankly this seems to me like a mix of common sense netiquette and high-school machimoso, which is about what I expected. (Full disclosure: I’ve broken 4 and 9. 10 too, if you count sites other than Facebook.)
=]
Guys, if you are so insecure about yourself that you have to “prove your masculinity”, you are probably about as “manly” as a Republican senator in an airport men’s room (…not that there’s anything wrong with that!)
Everyone’s so serious. Folks its for fun. Relax. Stop acting as if you are some such -n – such. Everybody wants to be an instant pessimist before looking at the subject. Jeez.